Shaping the future of fashion!
Daniela de Sá is the fourth generation of shoemakers in Portugal, carrying forward a legacy that began in 1930 when her great-grandparents founded the family business. They crafted handmade shoes for local stores, and later, her father expanded into the international market, producing for some of the most renowned high-end fashion brands in Europe. Through decades of dedication to craftsmanship, luxury fashion, and unparalleled quality, Daniela de Sá gained firsthand experience in create designer shoes of the highest standards.
However, Daniela also witnessed the immense environmental impact of the fashion industry. Driven by a commitment to sustainability and innovation, she combined her family’s heritage of craftsmanship with cutting-edge recycled materials to create Najha Fashion. Najha Fashion redefines luxury by embracing technology to recycling processes, circular economy principles, producing sustainable, high-end shoes that merge timeless design with a vision for a cleaner, more responsible future in the luxury fashion industry.
“I am Daniela and I was born at the heart of the Portuguese shoe industry. My great grandfather was a shoe artisan, my grandfather also became a shoe artisan and my father is a shoe specialist. They worked in the fashion industry their entire lives and produced for the biggest brands in Europe. And I learned from all of them.
It was an honor to inherit all this knowledge through the years. But I always wanted to become a fashion designer and create a brand, spend my days drawing, painting and creating trends. So, to realize my dream, I went to study design in Italy and now I have the pleasure to share all that I have learned with you. I am the first woman in the family business and by now the only one giving it life.
I am also in love with nature, oceans, animals and forests and as a child I was always telling my mother “When I grow up I want to save the ocean with Jacques Cousteau”. These were my dreams as a child and it is still what drives me forward – the vision of balance, passion and respect between high fashion and the Planet.”
Daniela de Sá
Founder of Najha Fashion
